At this point, I'm a little numb to the flaws of the reboot universe, because I've moved past trying to rationalize it as canon. It isn't canon. If you claim your reboot is an alternate timeline, then I expect to see an identical universe up to the point where the timelines divide, and I expect an alternate version of events that follows logically from whatever changed history. Star Trek 2009 failed to deliver on both those points. Star Trek Into Darkness added insult to injury by remaking Wrath of Khan, as though the whole point of throwing away 50 years of continuity was to try to improve on the one movie that basically any Trek fan will tell you doesn't need any improvement. On their own, these two films are flawed but highly enjoyable sci-fi action flicks, but they have no business masquerading as an alternate timeline. Paying lip service to the Star Trek name does not make one worthy of it.
Star Trek Beyond seems to acknowledge that, or at least the trailer does. Advertisements for the last two movies seemed to hint at the kinds of philosophical questions and moral choices that characterize Star Trek, providing a false hope that these films would be as thought-provoking and introspective amidst all the action as you would expect of Star Trek. This new trailer does no such thing. The transporter looks cool. The aliens look weird. Stuff blows up real good. There's action and comedy and suspense, but nothing too emotional or thinky, and the characters just happen to wear Starfleet uniforms. The music is loud and raucous with vocals, in contrast with the dynamic orchestral music that usually accompanies a Star Trek trailer. Heck, you'd think the movie's name was Beyond if it weren't for the tiny Star Trek logo fading in above it at the very end.
At the same time, there are little signs that this film might be a step in the right direction for the reboot. The uniforms have been updated and appear more like uniforms than costumes; the actors look the part even more than before. There are aliens we've never seen before, meaning we may finally get to watch the crew make first contact and develop relationships with a new species or two. Character interactions seem organic, like these characters have real personalities and aren't simply there to move the plot forward. The dialogue sounds like some artistic thought went into it, a refreshing change from the platitudes and clumsy references of the last two movies. It appears that the female alien may be one of the main characters, and she goes the entire trailer without screaming or disrobing. I'm pretty sure they're going to destroy the Enterprise in this one, if the swarms of whatevers smashing through the hull are any indication, which hopefully means the next movie will feature a ship that doesn't look like a balloon animal. The fact that there are swarms of whatevers instead of another huge warship gives me hope that the primary conflict of this film won't revolve around trying to outgun yet another impossibly strong opponent.
It's nice to look forward to Star Trek again, even—or especially—if the chances of it being actual Star Trek are slim to none.